Laundry Detergent (Green Hinoki)

DETAILS

75 Loads

Crafted over two years, this breakthrough formula uses glycolipids, enzymes, and bio-based surfactants to lift stains and odours—then actually disperse them, so they don’t redeposit like they do with conventional detergents.

• Next-Level Stain Lifting 
  Most laundry products are very 'soapy,' penetrating stains to try to absorb them.  GOE does the opposite. Instead of penetrating the stain and the fabric, we use a proprietary technology with a one-two punch: 
  First, it acts like a magnet to LIFT the stain off,
  Then, it keeps the dirt particles suspended in the water, preventing them from redepositing onto fabrics. This method keeps your brights brighter, and your whites whiter over time.
  
  

• Next-Gen Biosurfactants
  GOE are the first-to-market with such a high concentration of glycolipids, which  deliver deep, fabric-safe cleaning with a lower carbon footprint than glucosides, which traditional laundry products use.

• Exceptional Cleaning Performance
  Enzymes play a powerful role in laundry detergent - they act as biological stain removers, breaking down specific types of stains at a molecular level.
  A negative of enzymes is that they can degrade natural fibers over time. We use a corrected blend of enzymes, that provide excellent cleaning without compromising the long-term integrity of textile fibers.
  

• Safe for What You Love:
  Cold-water optimized.
  Safe for all fabrics—from delicates, to natural fibers, linens, gym gear, baby clothes and more.
  Low-foam & HE machine compatible.

• Smart, Sustainable Design
  Comes in a sleek, reusable 750mL aluminum bottle with a precision pump (just 5mL per load = 75+ loads).